| circulation of print magazines has
| |
| | work to third parties.No print literary
|
| declined precipitously in the last 24
| |
| | magazine can beat this one stop shop. So,
|
| months. This dissolution of subscriber
| |
| | how can print publications defend
|
| bases has accelerated dramatically as
| |
| | themselves?By being creative and by not
|
| economic recession set in. But a
| |
| | conceding defeat is how.Consider
|
| diminishing wealth effect is only partly
| |
| | WuliWeb's example of thinking outside the
|
| to blame. The managements of printed
| |
| | printed box.It is a simple online
|
| periodicals - from dailies to quarterlies
| |
| | application which enables its users to
|
| - failed miserably to grasp the
| |
| | "send, save and share material from print
|
| Internet's potential and potential
| |
| | publications". Participating magazines
|
| threat. They were fooled by the lack of
| |
| | and newspapers print "WuliCodes" on their
|
| convenient and cheap e-reading devices
| |
| | (physical) pages and WuliWeb subscribers
|
| into believing that old habits die hard.
| |
| | barcode-scan, or manually enter them into
|
| They do - but magazine reading is not
| |
| | their online "Content Manager" via
|
| habit forming. Readers' loyalties are
| |
| | keyboard, PDA, pager, cell phone, or
|
| fickle and shift according to content and
| |
| | fixed phone (using a PIN). The service is
|
| price. The Web offers cornucopial and
| |
| | free (paid for by the magazine publishers
|
| niche-targeted content - free of charge
| |
| | and advertisers) and, according to
|
| or very cheaply. This is hard to beat and
| |
| | WuliWeb, offers these advantages to its
|
| is getting harder by the day as natural
| |
| | users:"Once you choose to use WuliWeb's
|
| selection among dot.bombs spares only
| |
| | free service, you will no longer have to
|
| quality content providers.Consider
| |
| | laboriously "tear and share" print
|
| Ploughshares, the Literary Journal.It is
| |
| | articles or ads that you want to archive
|
| a venerable, not for profit, print
| |
| | or share with colleagues or friends. You
|
| journal published by Emerson College, now
| |
| | will be able to store material sourced
|
| marking its 30th anniversary. It recently
| |
| | from print publications permanently in
|
| inaugurated its web sibling. The project
| |
| | your own secure, electronic files, and
|
| consumed three years and $125,000 (grant
| |
| | you can share this material instantly
|
| from the Wallace-Reader's Digest Funds).
| |
| | with any number of people. Magazine and
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| Every title Ploughshares has ever
| |
| | Newspaper Publishers will now have the
|
| published was indexed (over 18,000
| |
| | ability to distribute their online
|
| journal pages digitized). In all, the
| |
| | content more widely and to offer a richer
|
| "website will offer free access to over
| |
| | experience to their readers. Advertisers
|
| 2,750 poems and short stories from past
| |
| | will be able to deploy dynamic and
|
| and current issues."The more than 2000
| |
| | media-rich content to attract and convert
|
| (!) authors ever published in
| |
| | customers, and will be able to
|
| Ploughshares will each maintain a
| |
| | communicate more completely with their
|
| personal web page comprising biographical
| |
| | customers."Links to the shared material
|
| notes, press releases, new books and
| |
| | are stored in WuliWeb's central database
|
| events announcements and links to other
| |
| | and users gain access to them by signing
|
| web sites. This is the Yahoo! formula.
| |
| | up for a (free) WuliWeb account. Thus,
|
| Content generated by the authors will
| |
| | the user's mailbox is unencumbered by
|
| thus transform Ploughshares into a
| |
| | huge downloads. Moreover, WuliWeb allows
|
| leading literary portal.But Ploughshares
| |
| | for a keywords-based search of articles
|
| did not stop at this standard features. A
| |
| | saved.Perhaps the only serious drawback
|
| "bookshelf" will link to book reviews
| |
| | is that WuliWeb provides its users only
|
| contributed online (and augmented by the
| |
| | with LINKS to content stored on
|
| magazine's own prestigious offerings). An
| |
| | publishers' web sites. It is a directory
|
| annotated bookstore is just a step away
| |
| | service - not a full text database. This
|
| (though Ploughshares' web site does not
| |
| | creates dependence. Links may get broken.
|
| include one hitherto). The next best
| |
| | Whole web sites vanish. Magazines and
|
| thing is a rights-management application
| |
| | their publishers go under. All the more
|
| used by the journal's authors to grant
| |
| | reason for publishers to adopt this
|
| online publishing permissions for their
| |
| | service and make it their own.
|
