| When it's that time to think of others
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| | these statements are made to private
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| and buy a gift, we ironically often make
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| | friends and family! But believe us when
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| the mistake of thinking about ourselves!
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| | we say there's a reason why gifts are
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| Don't believe us? Just think about the
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| | returned to the store from whence they
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| last time that you bought a special
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| | came, stored in the attic, or used as a
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| occasion gift for a family member,
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| | conversational piece (i.e. poked fun of).
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| friend, neighbor, or co-worker. Did you
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| | And that reason is that they're simply
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| worry what kind of impression the gift
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| | not applicable.
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| would give about you? Were you concerned
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| | The perfect special occasion gift is not
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| whether the gift looked expensive enough
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| | concerned with impression: cost or
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| and gave the impression that you spent a
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| | otherwise. Instead, the perfect special
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| lot of money?
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| | occasion gift considers its recipient and
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| How about the last time you received a
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| | fulfills a personal need. It fits into
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| gift? What was that person thinking?!
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| | the recipient's schedule. It assists its
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| Call it "consumer nature" if you will,
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| | recipient with daily tasks or a favorite
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| but these are the things that some of us
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| | hobby. It accommodates its recipient's
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| are thinking about as we select a special
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| | current lifestyle and tastes. And it's
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| occasion gift for someone else. The
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| | certainly something that the recipient
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| problem with this approach is that people
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| | would pick out for himself (or herself).
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| are quite verbal about the gifts they
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| | Above all, the perfect special occasion
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| receive, and one of the things they're
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| | gift says, "I pay attention to the things
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| most verbal about is their usefulness.
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| | you talk about. I listen. And I care.
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| You may never hear such verbiage, for
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