| When it's that time to think of others and buy a gift, | | | | statements are made to private friends and family! |
| we ironically often make the mistake of thinking | | | | But believe us when we say there's a reason why |
| about ourselves! Don't believe us? Just think about | | | | gifts are returned to the store from whence they |
| the last time that you bought a special occasion gift | | | | came, stored in the attic, or used as a conversational |
| for a family member, friend, neighbor, or co-worker. | | | | piece (i.e. poked fun of). And that reason is that |
| Did you worry what kind of impression the gift would | | | | they're simply not applicable. |
| give about you? Were you concerned whether the | | | | The perfect special occasion gift is not concerned |
| gift looked expensive enough and gave the | | | | with impression: cost or otherwise. Instead, the |
| impression that you spent a lot of money? | | | | perfect special occasion gift considers its recipient |
| How about the last time you received a gift? What | | | | and fulfills a personal need. It fits into the recipient's |
| was that person thinking?! | | | | schedule. It assists its recipient with daily tasks or a |
| Call it "consumer nature" if you will, but these are the | | | | favorite hobby. It accommodates its recipient's |
| things that some of us are thinking about as we | | | | current lifestyle and tastes. And it's certainly |
| select a special occasion gift for someone else. The | | | | something that the recipient would pick out for |
| problem with this approach is that people are quite | | | | himself (or herself). |
| verbal about the gifts they receive, and one of the | | | | Above all, the perfect special occasion gift says, "I |
| things they're most verbal about is their usefulness. | | | | pay attention to the things you talk about. I listen. |
| You may never hear such verbiage, for these | | | | And I care. |