| General writing pens are as basic to office operations | | | | pen travels to numerous locations providing enormous |
| as stationary, paper clips and business cards. We | | | | exposure for any advertising message. These |
| would never think of running out of them. However | | | | companies know that pens are handed off for |
| it's a different story when it comes to promotional | | | | signatures and written transactions, ending up in |
| pens. They are generally viewed as an optional item, | | | | pockets, planners, purses, briefcases, and bags. They |
| something we order only when we want an | | | | are left on tables, counters and desks in every |
| inexpensive give away item. | | | | industry. Pens as an advertising medium are designed |
| Promotional pens are custom printed and include | | | | to reinforce your company name in the minds of |
| company information like name, address and phone | | | | customers. All this exposure translates to awareness, |
| number. They can include an advertising message, or | | | | convenience and increased revenues. |
| web address. They differ from general writing pens in | | | | We recommend that companies purchase several |
| that they are used to promote a business, product | | | | kinds of promotional pens for different applications. |
| service or event. If you look at them and how they | | | | For example, there should always be a supply for |
| are used, you'll soon discover that they are an | | | | every day office use. These pens should be |
| excellent advertising medium, a real asset to any | | | | imprinted with company contact information that tells |
| company. What better way to introduce your | | | | customers who you are, what you do and how to |
| company, roll out a new product or service or list | | | | contact you. That information will come in handy |
| your website than with a promotional pen? | | | | when they are ready to do business. They should |
| Think of how many times you have asked a waiter, | | | | provide for convenience, easy access and distribution |
| insurance agent, receptionist, attendant or other | | | | to customers who come to your establishment. They |
| company representative, "Do you have a pen?" when | | | | are used daily by employees or volunteers that do a |
| you're ready to pay your bill or sign a document. | | | | lot of handwriting should be ergonomically correct, |
| Someone will typically scramble for a pen until one is | | | | with grips for easy handling. |
| found. You may have to go through a pen or two | | | | A high quality promotional pen should be used for |
| before finding one that looks presentable and works | | | | business gifts and special occasions. Some examples |
| well enough to complete the transaction. | | | | include speaker's gifts, graduation gifts, employee |
| Clever managers have taken care of this issue by | | | | recognition, surpassing milestones, and other special |
| purchasing promotional pens regularly and strategically | | | | occasions. These pens can be engraved with your |
| placing them throughout their establishments. This | | | | company name, the date of the occasion or |
| makes it convenient for customers to locate them | | | | recognition, and the name of the recipient. |
| when needed and ensures that customers have an | | | | Be careful not to include too much promotional |
| attractive, functional pen for transactions. Added | | | | information on a special occasion pen. Items that are |
| benefits are that pens provide contact information in | | | | given as gifts should be more about the recipient, not |
| a format that's more practical than a business card | | | | the promotion of your company. However, the |
| and promotional pens arm customers with a way to | | | | benefit to your company is that you recognize and |
| advertise and promote without making a sales pitch!! | | | | motivate employees (and those who contribute to |
| Firms like banks and hotels use an unimaginable | | | | your success) for the great work they are doing. |
| number of pens that are free to customers and | | | | Happy people will spread the word to their friends |
| placed everywhere. These firms know that pens are | | | | and relatives. |
| affordable, practical, functional and mobile. The typical | | | | |