| The large companies’ strategies to promote their | | | | behind, why are the small green cans still flying off |
| brand definitely influence our liking patterns in so | | | | the shelves bringing 500 Million Dollars a year? |
| delicate way that we never know about it. We see | | | | Interestingly when it comes to a decision making |
| latest must have “mobile phones” on | | | | which one to buy, purchasers prefer to buy the |
| billboards while driving to and from offices. The Drink | | | | familiar instead of new, it’s the confidence and |
| mat over lunch shows sparkling drinks to buy, is too | | | | trust on familiar product is better than other. Brand |
| a form of brand promotion. And our subconscious is | | | | Loyalty is much stronger than just the word |
| delivered messages to adopt new inductions without | | | | familiarity, people form emotional attachment to |
| our knowledge. We only recognize the logo of the | | | | products. So it’s fact that when we buy a brand |
| top brands around the world and even don’t | | | | we are presented with a lifestyle with it resulting that |
| bother to read what is written on it. It is the sense | | | | emotional attachment. Brand awareness is another |
| of familiarity brings in the power of strong brand | | | | important factor in buying decision yet strong enough |
| awareness and hence trust and confidence. We | | | | to neglect the price differences. We often happily |
| mostly buy some product just because we have | | | | pay way more than the same products available in |
| good experience about it, you can take the example | | | | the market just because it holds a familiar logo in the |
| of “golden arches” or the “white | | | | side. The simple technique to promote is simple, |
| tick”. You’ll be amazed to know that when a | | | | Exposure, as much as you can, to develop an urge |
| blind folded taste test was taken 4/5 couldn’t | | | | that the customer say by himself that I like this, I |
| tell any difference between the tins of beans of | | | | trust it and would love to buy this brand. To |
| different brands available in standards | | | | maximize the exposure companies get their logo |
| supermarket’s economy baked beans tin. You | | | | printed on the objects under common usage in home |
| can find a vast variety of tin beans in the market bit | | | | or office know as promotional merchandise. Every |
| there’s a huge difference is in price, a Hienz can | | | | time we see a logo, it casts in our mind even |
| is three times costly than the prices of economy | | | | stronger image. |
| alternatives. I leave you to guess that is the answer | | | | |