| y"> | | | | making calls trying to get it all done. Do you treat |
| Marketing involves understanding what your target | | | | your employees and other contacts with appreciation |
| customers want and then packaging it in an | | | | or do you boss them around. Do you take time to |
| attractive way. In such an attractive way that its | | | | tell all the people who help make your business a |
| inviting and builds a connection. There are three key | | | | success. More importantly do you give back to them. |
| points that will help you build a connection with your | | | | This is where the right gift comes in. Start a gift |
| target market. These are simple, universal and global | | | | program. Every now and then tell your customers, |
| ideas that make absolute sense. Build your marketing | | | | clients, and everyone how much you appreciate how |
| strategies around these ideas and you will see | | | | they help you. |
| rewards. | | | | Here are some ideas. |
| Three Things You Should Know | | | | 1. Employee Appreciation. Start a gift program and |
| 1. Everyone loves getting gifts. You love gifts and I | | | | reward employees for their hard work. Raffle off gift |
| love gifts. It is fact. It is a nice gesture to receive a | | | | baskets and holiday special events. |
| gift. How did you feel the last time someone gave | | | | 2. Thank You Clients. Thank clients for remaining loyal. |
| you a box of your favorite chocolates or a ticket to | | | | Offer a gift basket giveaway. Clients could be invited |
| the movies? When did you receive a free gift from | | | | to participate in a contest to win a gift basket. Gift |
| the bank, spa or other place you shop. | | | | baskets are a great way to say thank you and show |
| 2. Appreciation. This one speaks for itself. We all | | | | your appreciation. The return on your investment will |
| want to be valued. We all love it when we feel | | | | be worth it. Say you purchase gift baskets for an |
| valued. How many times have you received free | | | | average cost of $50. Say you decide to hold an |
| gifts from the places you frequently shop at or do | | | | annual thank you to clients. Choose an interesting |
| business with. We get a birthday card from the bank. | | | | holiday that is unexpected like Valentine's Day. Yes |
| Free flip flops from the nail spa. A free gift card from | | | | Valentine's Day. You could send out gift baskets to all |
| the place we shop. We tell others about it right and | | | | your clients. With a gift basket that says love your |
| what a nice gesture it is. It is a golden rule that you | | | | loyalty. Send gift baskets out to suppliers an say love |
| should give praise and appreciation. Get in the habit | | | | your reliability. Thanks for getting my orders to me. |
| of thanking your employees. | | | | You could hold a special contest and giveaway gift |
| 3.Give Back. In every sense of the word. You have | | | | baskets as prizes. You can start a contest and get |
| more money than someone else. Share yours. You | | | | your clients involved by asking them to tell the story |
| run a successful business. Help someone else start | | | | of the way they met their spouse.Have categories |
| theirs. Your employees,suppliers, and clients give you | | | | like romantic, silly and award gift baskets for prizes. |
| their time and best. Give them your appreciation and | | | | What is the bottom line for you? Simple. With a gift |
| praise. | | | | basket program you can create word of mouth. Just |
| What do these three things have to do with | | | | think how it would be to get a gift basket on |
| Marketing? How does it pay off for you? Simple. | | | | Valentine's Day from one of the places you patron |
| Here is the scenario. You are running a successful | | | | frequently-the bank or spa. You would tell a lot of |
| business. You are a wedding planner. You are booking | | | | people and they would tell people and so on. What |
| lots of weddings and other events too. Business is | | | | about gift baskets for your employees. Employees |
| finally where you want it to be. Then the pressure is | | | | that are appreciated do better at what they do to |
| on. How do you keep your clients happy and | | | | those who appreciate them. When you know that |
| referring you to prospects? You are so busy trying | | | | your husband or wife appreciate you, you will gladly |
| to plan two or three weddings at a time. You are | | | | do more for them. When you know that your boss |
| running back and forth telling your employees and | | | | appreciates you, you will work hard to do your best. |