| Holidays and gifts become synonymous during the | | | | equinox on March 21st. Over the years Easter eggs, |
| season. No holiday is complete without the exchange | | | | candies and baskets have become a tradition with |
| of gifts. Business owners smile when they look at | | | | this festival hence bunny baskets and egg shaped |
| their sales data whereas employees curse under their | | | | baskets are made exclusively for this season. |
| breath because of the extra work and hours they | | | | - Halloween has today become a secular holiday by |
| have to put in. | | | | participation from various kinds people in activities like |
| The gift and gift basket making businesses are | | | | trick-or-treat, wearing costumes carving |
| among the busiest of the lot taking orders for their | | | | jack-o'-lanterns, visiting haunted locations etc. The |
| products and searching for newer concepts and | | | | most common gifts are baskets full of tricks and |
| designs to have an upper hand over their | | | | treats, assorted cookies with faces carved on them |
| competitors. Holidays are the peak business season | | | | or a frightening face may be carved on the basket |
| for the gift makers, especially the following American | | | | itself. |
| holidays: | | | | - Thanksgiving is celebrated on the fourth Thursday |
| - Saint Valentine's Day is celebrated by people to | | | | of every November since 1863 to offer thanks to |
| express their love and affection, often in intimate | | | | God and is famous for the traditional turkey served |
| relationships. It is named after Christian martyrs. This | | | | at dinner. A gift basket of cookies, nuts or fruits is |
| day perhaps the only important activity is giving of | | | | an excellent way to thank the hosts for dinner. |
| gifts. All the gifts available are designed around the | | | | - And last but definitely not the least important |
| concept of love and are almost always in the color | | | | Christmas celebrated as the day of birth of Jesus |
| red. | | | | Christ on the 25th of December is the make or |
| - Easter is the most important of all Christian festivals | | | | break season for the gift making business. If a |
| since it celebrates the resurrection of Jesus Christ | | | | particular company finds it difficult to sell its products |
| from the dead. There is no fixed date for this | | | | during this season then it would probably find it |
| festival as it falls on the first Sunday after the | | | | harder for the rest of the year. |