| I'm sure you are like I am; I like to shop online. And I | | | | foods, or ice cream products, or flowers, or cookies |
| don't want to spend a lot of time looking for a good | | | | can you find it easy enough? |
| site to shop at. Here are five things that I look at | | | | 3. What about the quality of the product? Ghiradelli |
| when picking a site shop for, in this case, gift | | | | chocolate, Lindt chocolate, Carr's crackers, gourmet |
| baskets. | | | | flavored coffee, specialty pretzels, a selection of |
| 1. General overview: Can you see right away how to | | | | premium beers, premium wines, quality baskets that |
| navigate around the site? You want as few clicks as | | | | can be used again, or tins that can serve another |
| possible. Can you see the products well enough, and | | | | purpose are all things that will attract you to a site. |
| are they arranged in a logical order. Is it easy to see | | | | 4. Can you customize the basket? You want a site |
| how to order? | | | | that has several prepared selections, but also offers |
| 2. Are there enough choices and are they | | | | you an opportunity to add your own special touches |
| categorized well? You may want a basket for a | | | | if you want. |
| birthday, or as a get-well message, to tell someone | | | | 5. What has been your past experience with the |
| you are thinking about him or her, or to send to a | | | | site? If you have been able to get just the right |
| new client. If you want something with chocolate and | | | | basket, with quality products, and shipped easily and |
| wine, is it easy to see, or if you want gourmet | | | | on time, then shop there again. |