| American Girl Dolls are actually real people that exhibit | | | | that is appropriate for the understanding and |
| the girl's perspective of the American history in the | | | | sensibilities of the company's target market. |
| form of a doll. The American Girl product line aims to | | | | The concept of making historical dolls started when |
| teach aspects of American history through a six | | | | Pleasant Rowland, educator, writer, and entrepreneur, |
| book series that were from the perspective of a | | | | was looking for dolls as a Christmas gift for her niece. |
| nine year-old girl living during that period. Although the | | | | Actually, there are a lot of baby dolls and adult dolls |
| books are written for the eight-to-thirteen-year-old | | | | available but she can't find one that is suited for girls |
| target market, they endeavor to cover significant | | | | in the 8-12 age range. And that is when the thought |
| topics such as child labor, child abuse, poverty, racism, | | | | of creating Pleasant Company's American Girl jumped |
| slavery, alcoholism, animal abuse, and war in a manner | | | | in. |