| Anthropologie clothing was established in 1992 and is | | | | strategy, and made Anthropologie a pioneer among |
| run by its parent company, the Urban Outfitters. It | | | | companies in terms of choosing not to use |
| offers casual clothing to working females between | | | | advertising for their products. Despite this unique |
| the age of 30 and 40 and who earns about $200,000 | | | | marketing technique, they still gained many followers |
| yearly. Unlike Urban Outfitters which designs trendy | | | | and shoppers even stay for a longer time in their |
| and hip clothes, Anthropologie attracts buyers with | | | | outlets than other clothing shops. The money that |
| its high end, stylish, and unique casual clothes. | | | | they save from not doing any advertisements are |
| The company also uses a one-of-a-kind technique in | | | | spent in improving their stores’ appearance |
| acquiring loyal customers. Rather than advertising | | | | and investing in good furnishings for their shops all |
| their products, they are trying to sell a lifestyle to | | | | over the United States. |
| their customers. This is a new concept in marketing | | | | |