| Selecting just the right corporate gift or promotional | | | | special occasions, both to keep your costs down, and |
| business gifts can be a difficult process. You have to | | | | to ensure that the gifts you give are appropriate for |
| consider not only the occasion you're giving the gift | | | | the event. Gifts of this type are often given to mark |
| on, but also the person you're giving it to. The "thank | | | | special company events, as a gift for a new client to |
| you" gift you give to a client might not be the same | | | | thank them for their business, for a valued client |
| as the one you give to an employee, and it will be | | | | you've been doing business with on a regular basis, or |
| different again from a gift given on a more casual | | | | for an employee who's been promoted. Such gifts |
| occasion. Giving corporate gifts requires that you | | | | can also be given to mark events in the personal |
| make sure gifts are appropriate for both the | | | | lives of your employees and business associates. |
| occasion and the person-how can you do that, and | | | | Matching the gift to the occasion is also important. If |
| be sure the recipient will actually like the gift, too? | | | | you keep items such as bottles of wine and |
| When choosing promotional items and products as | | | | executive pen sets or paperweights on hand for |
| gifts to give on a particular occasion, making your | | | | formal corporate gift giving, you'll need to consider |
| selection on the basis of price is often a good way | | | | which type of gift is best suited to each occasion |
| of making sure the gift you give is appropriate. As a | | | | where you intend to hand out a gift. An executive |
| rule, casual gifts that don't need a special occasion to | | | | pen set, for example, is ideal for giving to an |
| distribute are inexpensive-items such as mugs, mouse | | | | employee who has earned a promotion, but it would |
| mats, pens and key rings are good examples of such | | | | not necessarily be a good choice for an employee |
| gifts. | | | | who has just celebrated the birth of their first child-in |
| Inexpensive corporate gifts of this type are ideal for | | | | this case, the wine would be a more appropriate |
| casual the gift-giving that you do on a regular basis. | | | | choice. |
| They're small, inexpensive gifts that can be given out | | | | Selecting promotional business gifts that people will |
| often on any casual occasion-a purchase incentive | | | | want to use is another key consideration. The best |
| item, gifts to give to new employees, or an informal | | | | way of approaching this concept is to choose |
| gift for a client. Inexpensive gift items are also ideal | | | | functional gifts that people will enjoy using or find |
| for trade shows and other industry events where | | | | useful. Desk top items that are useful at work are |
| you might end up giving away a large number of | | | | ideal, as well as items such as conference folders and |
| items. These types of gifts will also be eye-catching, | | | | bags that add convenience to peoples' working lives. |
| to grab the attention of people who pass by your | | | | In most cases, it's best to first consider the way in |
| booth. Items with bright colors, moving parts and | | | | which you will distribute the items-either casually or |
| unusual shapes are all good choices. | | | | formally-then think about what types of gifts your |
| Expensive corporate gifts are best reserved for | | | | recipients will get the most use out of. |