| Just like you shouldn't wait until Valentines Day to | | | | partner that contributes something for the goody |
| pamper your loved one, you shouldn't wait until the | | | | bag.Idea #2: Educational GiftsThis idea is best |
| next time you're launching a new product or service | | | | described with this specific example... If you're a |
| before your past and current clients hear from you. | | | | business coach, you can host a client appreciation |
| The pampering should continue all year long, if you | | | | day. The Client Delight Experience could include (i) a |
| want loyalty and repeat business from them.A | | | | 60-minute, telephone-based, workshop-format |
| pattern I see again and again is the | | | | presentation on a hot business-building topic by a |
| "keep-attracting-new-clients-and-neglect-old-ones" | | | | guest expert. (ii) mailing your clients a hard copy |
| syndrome.Considering these facts... It costs six times | | | | "how-to" tips booklet that's authored by another |
| more to acquire a new client than it costs to get | | | | expert. (iii) a discount coupon for a live seminar |
| repeat business from an existing client. It's sixteen | | | | hosted by another expert during the year.Idea #3: |
| times easier to sell to your existing clients than to a | | | | Dinner For TwoMake arrangements with restaurants |
| new client, simply because your existing clients | | | | in cities where you have clients. On every client's |
| already know, like and trust you. ... it is baffling why | | | | birthday send them a "free dessert for two" voucher |
| many small business owners ignore a client after the | | | | from a local restaurant. A savvy restaurant owner will |
| first sale, and only ever contact the client again when | | | | know that your client is likely to eat more than |
| a new marketing campaign is launched. And yet, they | | | | dessert, so they would be happy to give away the |
| expect the client to spread the word about | | | | dessert freebie. I know this because I work with a |
| them.The success of your business doesn't depend | | | | lot of restaurant owners. Your only cost may be |
| just on bringing in new clients. It also depends on | | | | printing the voucher, but you'll find that some |
| retaining current clients, getting repeat business from | | | | restaurant owners may take on that cost too.Idea |
| them, and encouraging them to tell others about | | | | #4: Happy Birthday PackageOn the birthday of your |
| your products and services.So how do you pamper | | | | best clients, arrange to have exclusive discount |
| your clients when you have a low marketing | | | | coupons and/or freebies from three different |
| budget?Simply get your joint venture partners to | | | | businesses. For example, a 15% discount coupon |
| contribute gifts that will create a Client Delight | | | | from a gift basket company, a free facial voucher |
| Experience for your clients... the kind of experience | | | | from a Day Spa, and a 2-month free membership |
| that will encourage your clients give you more | | | | voucher from a business web site or fitness club. |
| referrals, sing your praises wherever they go, and | | | | Present each coupon and voucher in a separate |
| keep coming back to buy more of your products and | | | | fancy envelope and put all envelopes in a gift box |
| services.Most small business owners implement joint | | | | with a card, and mail it to your client as a "happy |
| venture marketing to acquire new clients. They | | | | birthday" package.These ideas are only the tip of the |
| forget that this powerful strategy can also be used | | | | iceberg when it comes to how to use joint venture |
| to enhance client relationships.It's a win-win situation | | | | marketing to "wow" your clients. If you don't have |
| because your joint venture partners will gain | | | | clients yet, you can contribute freebies to other |
| exposure to your clients, and your clients will be | | | | non-competing businesses that have the type of |
| happy that you added value to their business | | | | clients you target. You'll find that this tactic will send |
| experience with you, without charging | | | | their clients your way.Copyright © 2006 by |
| extra.Valentines, birthdays, thanksgiving, Xmas etc. | | | | Habiba Abubakar and Emprez. All rights reserved.Note: |
| are all opportunities to "wow" your clients with a | | | | You are welcome to republish this article as long as |
| Client Delight Experience. Here are four ways to do | | | | the resource box at the end is included fully and |
| this by using joint venture marketing:Idea #1: Day | | | | unaltered.Habiba Abubakar, a.k.a. The Profit Diva, |
| Spa BonanzaContact a local Day Spa and let them | | | | specializes in helping small business owners who are |
| know you're preparing a Valentines Day goody bag | | | | struggling to increase their client base and are tired of |
| for your clients. Ask them to contribute an exclusive | | | | earning mediocre profits. The tips in this article have |
| "get two facials for the price of one" voucher or a | | | | been excerpted from her home-study program, |
| discount coupon for selected spa treatments. You | | | | "Joint Venture Profits For Small Business Owners. |
| can share printing costs with each joint venture | | | | |