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Kids and Magazines - A Growing Trend

Looking for something special for your bigger pictures and fewer words. Your
kids this year? One of the hottest new younger readers can learn about seasonal
kid gift ideas this holiday season is a crafts and find simple cooking recipes in
magazine subscription. Magazines, always Your Big backyard, follow their favorite
a staple with adults, have been moving sports teams with Sports Illustrated for
into the children's markets in droves. Kids and learn about the world at large
Where once there were a couple of with National Geographic Kids, or
magazines aimed at children, there are Discovery Girls magazine. Teen girls can
now dozens to choose from, and they're now read Cosmo Girl, a slightly bolder
aimed at kids in every age group with all cousin to Seventeen and TEEN, that aims
sorts of interests. to address the issues that girls really
When I was growing up in the 60s, there care about, even when their parents wish
was essentially one children's magazine - they didn't
Highlights for Children. As you got Other new entries into the children's'
older, there were a few more choices magazine market are Nickelodeon magazine,
aimed at teens and very gender specific - complete with interesting facts,
if you were a boy, someone was bound to celebrity interviews, comics, pull-outs,
get you a subscription to Boys' Life, puzzles, activities, and the inside look
especially if you were a Boy Scout. If into Nick TV. National Wildlife
you were a girl, you had a wider choice - Federation publishes a line of magazines
Seventeen for the "fashionista" (long for kids of all ages, including Wild
before the term was coined) and Teen for Animal Babies for toddlers, Your Big
us "regular girls". Of course, the Backyard for preschoolers through the
biggest category of magazines aimed at primary grades and Ranger Rick for kids 7
teen girls was the fanzines - Tiger Beat and up. The publishers of Cricket, aimed
and their ilk, featuring interviews with at 9 to 14 year olds, also offer BabyBug,
the hot boys and gatefold posters of our a sturdy cardboard magazine just for
favorite boy bands and teen heartthrobs. babies so that now, even the littlest
Of course, there was Scholastic Magazine, camper in the house has his or her own
delivered to classrooms around the magazine for reading.
country for use in education about And then there are the special interest
current events, but that hardly counted magazines, most aimed at children in the
because, well, it might as well have been 8 to 16 year old age group. There are
a textbook. Other than that, magazines magazines for young horse lovers, for
aimed specifically at the children and anime collectors and video game
youth market were relatively rare - which enthusiasts, for cheerleaders and
may account for the longevity of the good gymnasts - if there's a special interest,
children's magazines - Boys' Life has there is probably a magazine that
been around since 1911, and Highlights addresses it. Young writers have a choice
for Children almost qualifies for the of magazines that are written "by kids
senior citizen discount. for kids", such as New Moon, a magazine
Over the last twenty years or so, the that features reader submissions from
face of children's magazines has young girls.
completely changed. These days, whatever The old standbys are still at the top of
your children's interests, there's the lists, but there are dozens of new
probably a magazine aimed directly at titles from which you can choose.
them. There are magazines for every age Magazine subscriptions for kids are among
group, from six months old on up. The the smartest gifts you can give - for a
older your children are the wider your birthday, holiday or other special
choice of magazines is that they might occasion. It's a great way to encourage
like. The best part about the explosion regular reading for the kids that you
of magazines aimed at children is that love, and give them an easy way to keep
most magazines for children are high up on news, information, trends and
quality, with slick production values and events in their favorite worlds. If
very well written and researched you're not sure what to get a child on
articles. your gift list this holiday season, take
Many of them are adjuncts to an adult a look at the growing list of monthly
version of the same publication - and magazines aimed at children. A
while you can be certain that the motive subscription to a quality magazine aimed
for their existence is to serve as a at kids can open the doors to a lifetime
funnel for the adult publication, they of learning and fun.
are not simply simplified versions with




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