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Personal Training: 6 Secrets of Award Winning Customer Service

Would you believe that your ability to what your clients have to say, help out
provide quality customer service to your without leaving your professional
clients is at least as important as your boundaries, and let your clients know
ability to get them results from their that you care about what happens to them,
training program? Did you even know that not just about what happens during the
customer service was going to be part of training session.FlexibilityAlthough a
your business model? After all, what does trainer's day is usually dictated by a
personal training have to with customer preset schedule, if you paint yourself
service?The answer: everything. Remember into a corner with your calendar, you
that your clients are people first, and will quickly find that some of your
their status as one of your clients comes clients can't stick with their program
second. Knowing how to tend to the needs because their schedule is just not that
of your customers will literally make the black and white. In today's world of the
difference between a long and prosperous ever-changing landscape of professional
career in the fitness industry, or a as well as personal lifestyle factors,
short-lived stint that leaves you many people have trouble doing the same
wondering what career path you should try thing day after day, and week after week.
next!In order to assist you in walking In order to keep your clients happy and
down the success path, here are six on track with their programs, you must
methods that you can use to "WOW" your "roll with the punches" and exhibit some
clients on a regular basis, keeping them flexibility when it comes to scheduling
happy, loyal to you, and engaging in and training issues.It is a very good
long-term prosperous business idea to have a running cancellation
relationships. In no particular order policy for your business, and it is an
they are: contact, date and event equally good idea to educate your clients
recognition, listening, flexibility, on the need for regularity in their
forward thinking, and training program. However, being so
over-delivering.ContactWhen you get a new inflexible that you charge a client $50
personal training client, many people every time they get a flat tire, have to
will still second-guess their decision to work late, or have a family emergency
hire you. After all, a personal trainer will quickly eliminate any professional
can be an expensive asset, and your bonding that your clients may have
clients need to believe that they made previously felt was a part of your
the right decision. One of the easiest working relationship. Enforce your
ways for you to ease their mind in the policies, but be realistic about the fact
beginning as well as during the course of that life is just not as black and white
their training program is by simply as it may have been 20 years ago.Forward
staying in contact with them.Most clients ThinkingThis is as much of a sales
will see you at most 3 times each week, technique as it is a great customer
and some clients even less than that. service tool. In a nutshell, it means
With at least 4 days in each week when that you should always be planning for
your clients don't see you, you are the future when it comes to your clients.
influencing them less than 50% of the Talk to them about how you are going to
time! Many clients hire a personal start running with them once they get
trainer because they need constant their weight down enough for their knees
guidance and support, and less than 50% to handle the stress. Explain to them how
could hardly be considered constant.An much fun it will be when you can start
easy solution to this is to send your taking them through the new training
clients a few emails a week, or mail them protocol that you put together. Get them
an actual snail mail letter once in excited about how good they are going to
awhile. Clip an appropriate article from look on the beach this summer after
a magazine and make copies of it to mail several more months of working out with
to your clients, or email them the URL of you, or about how their cousin Sally is
a great motivational story about weight going to be so envious at Christmas time
loss that you found on the Internet. this year when she sees how much weight
Forward them funny anecdotes about health your client has lost.All of these things
and fitness, or drop them a postcard plant the seed for your clients that you
congratulating them on their latest are thinking about their future, and not
progress.For that matter, pick up the just taking them through a workout. Let
phone! Call Suzie Client on Saturday to them know that you have great plans for
let her know that you just got done them in the future, and that you can't
updating her client record and had reason wait to see their results when they get
to again marvel at how great she is doing to a certain point in the program that
with her program. You just can't pay for you have them on. Again, your clients are
the type of customer feedback you will people, and they want to be made to feel
get from something like that!Stay in important, needed, and
contact with your clients in between respected.Over-deliveringOver-delivering
training sessions, and the increased value to your clients is probably the
attention will remind them on a regular most important technique out of any that
basis that in the beginning you committed have been listed so far. It is last in
to a one on one training program for our list of customer service secrets so
them, not just to stand there 3 times a that it is the one that you remember the
week while they exercise.Date and Event most!Over-delivering is just what it
RecognitionRecognizing special dates in sounds like - giving your clients more
your client's lives is another great way value for their money than they
to show them that you are thinking about originally expected to get. In fact, all
them in between training sessions.- Send of the items listed above are great
your clients a birthday card, or even a examples of over-delivery. Do you think
small but thoughtful gift. that when your clients hired you they
- Congratulate them on their wedding expected to be getting gifts on their
anniversary, or even send flowers or a birthday, expected you to be excited
card to their house. about the graduation of their children,
- Ask them how excited they are about or that they could vent to you about
the upcoming graduation of their child their mother-in-law during training
from high school or college. sessions? These are all examples of the
- Have a special token of your infinite number of ways that you can
appreciation sent to their home or office over-deliver value to your clients.In
after a set amount of time that they have addition to what has already been listed,
been training with you - maybe annually you can get much more specific with your
or semi-annually. over-delivery efforts. Each of your
- Give them a special award every time clients has a very well defined fitness
they lose 5 pounds, or drop a percentage goal that they are diligently working
of body fat. towards. As a fitness professional, you
- Attend the race or other fitness event should be regularly keeping up with the
that you have been training them for.As latest news stories about health and
you can see, the possibilities are fitness, as well as getting Continuing
limitless. The lesson that you want to Education Credits.Put that information
take away from this section is that you directly to use for your clients! How
went above and beyond the call of duty to impressed do you think your client would
recognize a date or an event that was be if their fitness goal is to be a
important to your client. They won't competitive swimmer, and you take a
forget that when it comes time to decide course on training competitive swimmers?
whether or not to keep working with What about if you have picked up some
you!ListeningThe fact that you should clients who are over the age of 55 and
listen to your clients should go without you start reading books and clipping
saying. If your title is "Personal articles on Senior Fitness? How about a
Trainer", please take a moment at this bonus training session that you give your
time to re-read the first word! Too many client when they reach a goal? What about
trainers fall into the familiar trap of if you have a client who is on the high
just taking their clients through school wrestling team, and after working
workouts. Your clients aren't paying you with him for 2 months, you offer to do a
to workout with them. They are paying you free class for his entire team? The
to give them dedicated one on one teenager becomes a hero because his
service, and the actual workout is only personal trainer gave up some winning
one part of that.In addition to the tips before the big meet, and you get a
exercise programming, you must again boat load of free publicity!ConclusionThe
think about the fact that your clients pattern developing here is clear, and the
are humans before they are clients. As above examples are only sketches of
humans, they have as many outside things that you might consider. Remember
considerations as you do. If you are only that every successful personal trainer
seeing them 3 hours per week, that leaves runs a business, he or she doesn't just
165 hours each week when you are not workout with their clients. Get under the
around, and the lifestyle events that hood of your business, tinker around with
happen during that time will spill over the wiring, and find ways to "WOW" your
into the training sessions.Your clients clients everyday!Aaron Potts is the
will talk about their jobs, their author and creator of The Ultimate
spouses, their relatives and in-laws, Complete Personal Training Business Kit,
their children and their neighbors, their a quick-start kit and business guide for
gardener and their mailman, etc. Any good new as well as seasoned fitness
personal trainer realizes that although professionals. Aaron's experience as a
we have no business actually dispensing Fitness Professional has included
professional advice on personal or management positions with local and
spiritual matters, we are a 3 time per nationally known fitness facilities, as
week sounding board for our clients, and well as in-home and outdoor training with
that is just part of the job. Listen to clients from all walks of life.




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