| Nothing gets people buying products or programs like | | | | charge them until the month is up. Another variation |
| a special promotion in your e-zine. Now, I know right | | | | is the 30 day trial for $1.8. Pre-publication sale. Start |
| now you're thinking, "I can't have a sale on my | | | | taking orders before your product is even ready. |
| products or services. That's sooo cheesy!"Au | | | | (Seeing orders come in is also a great incentive for |
| contraire, mon frere. It's all how you position it. Here | | | | you to finally finish creating that product!)9. VIP |
| are 13 ideas to consider. Choose one that would | | | | discount. Give a special offer to a certain group. |
| work for your business and give it a try.IMPORTANT: | | | | Show your e-zine subscribers, your clients, your |
| You'll need to put some type of time limit on the | | | | speaking audiences, etc. that they're special.10. Buy |
| offer to encourage folks to buy now and not later. | | | | one get one free! Yes, this can even work for |
| It's also better if you explain to your readers WHY | | | | information products and services. The purchaser can |
| you're having the sale. You're not Wal-Mart and you | | | | give the extra copy to a colleague as a gift, or two |
| can't just drop prices whenever you feel like it. | | | | people can split the cost and essentially get your |
| Instead, give your prospects a reason. (Even a funny | | | | product or service at half price.11. Special bonus. Give |
| one -- see tip 13!)1. Close-out sale. Have inventory | | | | something extra if people purchase before a certain |
| you want to get rid of? Making room for other | | | | date. (This is a great strategy to up your sales |
| products or new versions of products? Then offer | | | | without cutting your prices.)12. Package discount. |
| the current version at a significant discount.2. "Scratch | | | | Offer a big discount if they order all your products |
| and dent" sale. Have any books, tapes, or CDs that | | | | services or a select combination thereof.13. Birthday |
| were returned to you by customers? Offer them at | | | | sale. Or any fun occasion... Valentine's day, your |
| a hearty discount for people who don't mind if | | | | anniversary, groundhog day, your dog just had |
| they're a bit worn.3. Half price sale. Lop 50 percent | | | | puppies, your kid just lost his first tooth -- have fun |
| off all your goods, or select just one.4. Coupon sale. | | | | with it!BONUS TIP: Many of these options for |
| Allow customers to enter a coupon or promo code | | | | coupons, discounts, cutoff dates, etc. can easily be |
| to get a discount. (If you have a decent shopping | | | | set up with a good shopping cart system. links you |
| cart program you should be able to set this up in | | | | to the one I use and recommend.Now that you have |
| seconds.)5. Free shipping sale. Offer free shipping for | | | | a reason for your sale, you need to know how to |
| a limited time. Or, upgrade folks to express shipping | | | | write a promotion that SELLS. My program "E-mail |
| at no extra cost.6. "We'll finance it" sale. Offer a | | | | Promotions That Sell" gives you the simple, |
| payment plan - this works great for higher priced | | | | step-by-step formula. ( 2004 Alexandria K. |
| items and programs. (Again, if you have a decent | | | | BrownOnline entrepreneur Alexandria K. Brown, "The |
| shopping cart program, you should be able to set up | | | | E-zine Queen," is creator of the award-winning 'Boost |
| timed, automatic billing.)7. Free 30-day trial. Get their | | | | Business With Your Own E-zine' system. |
| credit card information at the time of order, but don't | | | | |