| Nothing gets people buying products or
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| | information at the time of order, but
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| programs like a special promotion in your
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| | don't charge them until the month is up.
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| e-zine. Now, I know right now you're
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| | Another variation is the 30 day trial for
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| thinking, "I can't have a sale on my
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| | $1.8. Pre-publication sale. Start taking
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| products or services. That's sooo
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| | orders before your product is even ready.
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| cheesy!"Au contraire, mon frere. It's all
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| | (Seeing orders come in is also a great
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| how you position it. Here are 13 ideas to
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| | incentive for you to finally finish
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| consider. Choose one that would work for
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| | creating that product!)9. VIP discount.
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| your business and give it a
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| | Give a special offer to a certain group.
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| try.IMPORTANT: You'll need to put some
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| | Show your e-zine subscribers, your
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| type of time limit on the offer to
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| | clients, your speaking audiences, etc.
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| encourage folks to buy now and not later.
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| | that they're special.10. Buy one get one
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| It's also better if you explain to your
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| | free! Yes, this can even work for
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| readers WHY you're having the sale.
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| | information products and services. The
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| You're not Wal-Mart and you can't just
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| | purchaser can give the extra copy to a
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| drop prices whenever you feel like it.
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| | colleague as a gift, or two people can
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| Instead, give your prospects a reason.
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| | split the cost and essentially get your
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| (Even a funny one -- see tip 13!)1.
| |
| | product or service at half price.11.
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| Close-out sale. Have inventory you want
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| | Special bonus. Give something extra if
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| to get rid of? Making room for other
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| | people purchase before a certain date.
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| products or new versions of products?
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| | (This is a great strategy to up your
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| Then offer the current version at a
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| | sales without cutting your prices.)12.
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| significant discount.2. "Scratch and
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| | Package discount. Offer a big discount if
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| dent" sale. Have any books, tapes, or CDs
| |
| | they order all your products/services or
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| that were returned to you by customers?
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| | a select combination thereof.13. Birthday
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| Offer them at a hearty discount for
| |
| | sale. Or any fun occasion... Valentine's
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| people who don't mind if they're a bit
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| | day, your anniversary, groundhog day,
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| worn.3. Half price sale. Lop 50 percent
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| | your dog just had puppies, your kid just
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| off all your goods, or select just one.4.
| |
| | lost his first tooth -- have fun with
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| Coupon sale. Allow customers to enter a
| |
| | it!BONUS TIP: Many of these options for
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| coupon or promo code to get a discount.
| |
| | coupons, discounts, cutoff dates, etc.
|
| (If you have a decent shopping cart
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| | can easily be set up with a good shopping
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| program you should be able to set this up
| |
| | cart system. links you to the one I use
|
| in seconds.)5. Free shipping sale. Offer
| |
| | and recommend.Now that you have a reason
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| free shipping for a limited time. Or,
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| | for your sale, you need to know how to
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| upgrade folks to express shipping at no
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| | write a promotion that SELLS. My program
|
| extra cost.6. "We'll finance it" sale.
| |
| | "E-mail Promotions That Sell" gives you
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| Offer a payment plan - this works great
| |
| | the simple, step-by-step formula. ( 2004
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| for higher priced items and programs.
| |
| | Alexandria K. BrownOnline entrepreneur
|
| (Again, if you have a decent shopping
| |
| | Alexandria K. Brown, "The E-zine Queen,"
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| cart program, you should be able to set
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| | is creator of the award-winning 'Boost
|
| up timed, automatic billing.)7. Free
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| | Business With Your Own E-zine' system.
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| 30-day trial. Get their credit card
| |
| |
|
